September 19th, 2019
For Immediate Release
Davis, WV—Canaan Valley Resort has joined with 35 independent ski resorts to offer a multi-resort ski pass called the Indy Pass. On sale today for the 2019-2020 season, the Indy Pass will provide two days of access - 68 total days - at 36 independently owned resorts for just $199.
Indy Pass resorts provide an uncrowded and welcoming experience for individuals and families seeking great snow and varied terrain. In addition, vacation getaways at these quaint ski areas cost a small fraction of what major resorts charge for comparable stays.
Canaan Resort season pass holders will have to option to purchase a Season Pass Indy Add On for just $159. The Indy Add On will be valid at all Indy Pass resorts except Canaan Resort and is available now for purchase until October 31, 2019.
The Indy Pass is a response by independent ski areas to the consolidation of many high-profile resorts that sell multi-mountain ski passes and command vast marketing resources. This has left independent and family-owned areas at a big disadvantage. Indy Pass resorts will be part of a marketing co-op dedicated to promoting the benefits of small-to-mid-sized areas.
“Independent resorts are the heart and soul of North American skiing and anything that provides more access and exposure to these hidden gems is something we’ll support.” said Ken Rider, GM at Brundage Mountain Resort, Idaho.
28 of 36 participating resorts offer UNRESTRICTED, season-long access. Four have holiday blackouts and two allow midweek-only access. See indyskipass.com for details and a list of all participating resorts.
Related hashtags:
#CanaanValley
#CanaanResort
#AlmostHeaven
Media contact:
Samantha Haverty, Director of Sales & Marketing
marketing@canaanresort.com
